Only properties that are on the market will be synchronised with the portals, display on your website or be included in property matches. This allows you to create them in a draft state, prior to marketing them.
Once you are ready to market a property, click onto the property in question and click the "Change" link beside the grey "Off The Market" text in the top right-hand corner of the property dashboard:
That will take you to a confirmation page. Any missing marketing data will be highlighted - red are errors (i.e. missing mandatory data) whereas warnings will show in orange.
For more details, click here.